Tips to Maintain Platinum Hair at Home

Platinum blonde is one of the easiest to love; it’s absolutely stunning. But is it hard to maintain platinum hair? Unfortunately, yes – it’s among the hardest to maintain among hair colours. 

If you are among those who have embraced the icy shade, knowing how to maintain platinum blonde hair at home is essential to prevent brassiness and make the most of this investment. 

Hydration and repair are critical issues you must face, too. The bleaching process can cause massive damage to the strands, making them prone to dryness and becoming brittle. Don’t worry. While it sounds like a lot, we’ll walk you through how to care for platinum hair below to help you preserve this beautiful colour for as long as possible. Get started today with the best colour-treated hair care products at My Haircare & Beauty today!

Is Platinum Hair Hard to Maintain?

Let’s start with the basics – why is platinum hair hard to maintain? Unfortunately, that undeniably striking, icy, luminous shade that turns heads comes at a cost. It can be quite high maintenance but still, we think it’s worth the work!

After the initial bleaching process, hair is more prone to turning yellow or orange due to exposure to environmental factors such as sun, pollution, and even water minerals. Keeping those unwanted tones at bay requires regular toning and the use of blonde shampoo to neutralise any brassiness.

This bleaching process also strips hair of its natural oils and moisture, leaving it dry and fragile. This makes the hair more prone to breakage, split ends, and overall damage. Hydration and repair become paramount in maintaining platinum blonde hair not only from a colour perspective but the overall health of your hair as well.

You’ll likely need to perform routine touch-ups to prevent the roots from showing, especially if your natural hair colour contrasts sharply with the platinum shade. You might be able to do this from the comfort of your own home with one of our hair colour products. More on that later. For now, let’s get into our guide on how to maintain platinum hair below!

How to Maintain Platinum Blonde Hair to Keep it Looking Stunning

Now, let’s get into how to care for platinum hair to keep it looking as good as the day you left the salon for as long as possible. It’s as simple as incorporating a few essential products into your routine while making a couple of lifestyle changes.

Protein is Your Friend

Blonde hair, particularly platinum blonde, is inherently more fragile than darker shades. As we said earlier, bleaching strips the hair of its natural pigment and essential proteins, leaving it more susceptible to breakage and damage.

Thus, a weekly protein treatment is one of our top tips on how to maintain platinum hair at home. It gives them extra strength and resiliency so they won’t break easily.

These treatments can come in various forms, such as hair masks, leave-in conditioners, or hair oil serums, and they work to rebuild the hair’s structure, making it more resilient to everyday wear and tear.

Regular protein treatments not only prevent breakage but also improve the elasticity of your hair, giving it a bouncy, healthy look.

Proper Nourishment

Your hair might feel dry, brittle, and almost straw-like after bleaching, a far cry from the silky smooth texture you might have had before. 

This is why we suggest nourishing your hair with ingredients like argan oil, shea butter, and keratin. You can find these in shampoo and conditioner, or you can rely on hair masks.

Either way, you’re giving your hair intensive hydration, helping to restore its natural softness and shine. Products rich in fatty acids and vitamins will penetrate the hair shaft, repairing damage from the inside out and leaving your hair feeling soft and looking glossy.

Why is this such an important aspect of how to care for platinum hair, though? Healthy, well-nourished hair holds onto colour better, which means that your platinum shade will stay vibrant for longer.

Adapt Your Haircare Routine

You may already realize that the decision to go platinum means flipping your haircare regimen upside down. If not, start with changing the way you style your hair.

Platinum blonde hair is more prone to frizz after losing natural oils during bleaching. One simple change that can make a big difference is switching from cotton pillowcases to silk ones. Silk reduces friction, helping to minimise frizz and breakage while you sleep. It also helps maintain the moisture levels in your hair, keeping it smooth and shiny.

Heat styling is another area where you’ll need to exercise caution. The high temperatures from tools like hair dryers, hair straighteners, and curling irons can further weaken your already fragile platinum hair.

Sometimes it’s unavoidable. But when possible, avoid using these tools. If you must style your hair with heat, always apply a heat protectant spray beforehand. Choose lightweight, leave-in treatments that protect your hair without weighing it down for an extra layer of defence.

Hydration is Key

Hydration is one of the most important factors for maintaining platinum blonde hair. Using a hydrating shampoo and hydrating conditioner specifically formulated for colour-treated hair will help replenish the lost moisture and keep your hair soft and manageable.

Consider incorporating a weekly deep conditioning treatment into your routine, too. These treatments restore moisture levels and improve the texture of your hair so it feels smoother and more resilient. 

Using leave-in conditioners or hydrating serums can provide ongoing moisture throughout the day, protecting your hair from environmental factors like humidity and pollution that can contribute to dryness.

Regular Toning

One of the biggest problems with platinum hair is that it develops yellow or orange undertones due to factors like sun exposure, hard water, and the natural fading process.That’s why you’ll need a purple shampoo. Use it once or twice a week depending on how quickly your hair tends to develop brassiness. You can explore our selection of shampoo for coloured hair and conditioner for coloured hair if you’re not sure where to start.

Protect from Environmental Damage

UV rays, pollution, and even wind can all contribute to colour fading and hair damage. We know you want to show off that striking platinum look, but you might consider wearing a hat or scarf when spending extended periods outdoors to shield your hair from the sun’s harmful rays.

Otherwise, you can consider using a UV-protectant spray or leave-in conditioner with SPF to protect your hair from these external factors.

Trim Regularly

The final tip we want to share in our guide on how to maintain platinum hair is to get a trim every 6-8 weeks. Bleached hair is more prone to split ends, which can travel up the hair shaft and cause further damage if not addressed.

Give Your Platinum Blonde Hair the Care it Deserves With My Haircare & Beauty!

There you have it, how to care for platinum hair from the comfort of your own home! There’s just one thing left to do – stock up on the best hair colour shampoo, conditioner, and other maintenance products to keep your locks looking stunning.

My Haircare & Beauty has been the #1 choice in Australia for more than 15 years now. We stock over 200 leading brands such as Goldwell, Milkshake, Davines, Muk, Keune, and many other factors. 

From all the different types of shampoo to demi vs semi permanent hair color, this is your one-stop shop. Here are some of the best solutions we have to offer for caring for platinum blonde hair:

• Evo Fabuloso Platinum Blonde Shampoo: A solid purple shampoo that gently cleansed while neutralising unwanted brassy, yellow tones in colour-treated blonde and lightened hair to leave it evenly toned, cleansed and revived.
• Evo Fabuloso Platinum Blonde: Ideal for dull, dry, colour-treated blonde to very light blonde hair to achieve a clean blonde tone (remove yellow).
• Evo Happy Campers: A lightweight, daily styling treatment that moisturises, strengthens and protects while adding style support – ideal for all hair types, fragile, brittle, colour-treated hair.

You can also find the hair colour you need to touch up your roots or discover your next look. Browse our permanent hair colour, semi permanent hair colour, demi permanent hair colour, or temporary hair colour.

If you’re not sure which products you need to bring out the best of your platinum hair, don’t hesitate to reach out. Our customer service team is always here to help you look and feel your best! Shop now as we wrap up our guide on how to maintain platinum blonde hair.

Wrapping Up Our Guide on How to Care for Platinum Hair

It’s no secret that maintaining platinum blonde hair requires dedication, but trust us – it’s well worth the work. This style is absolutely stunning, and you can keep it looking its best with just a bit of TLC.

Now that you know how to care for platinum hair, take the first step towards transforming your haircare regimen with our tried-and-true solutions today. Give your platinum hair the gentle, protective care it deserves!

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