The Birth of Fruit Pigmented® Makeup
The journey of 100% PURE began with a simple yet groundbreaking discovery by Susie Wang, a renowned chemist and one of the brand’s co-founders. While picking berries in her garden, Susie noticed how the vibrant colors of the berries effortlessly stained her skin. This observation sparked an idea that would revolutionize the natural makeup industry: using fruit pigments as a natural and healthy alternative to synthetic dyes.
Together with co-founder Ric Kostick, Susie patented the use of fruit pigments in cosmetics, laying the foundation for 100% PURE’s extensive line of natural makeup products. This innovation not only provided a safer option for makeup enthusiasts but also infused their products with the nourishing benefits of fruits, vegetables, tea, coffee, and cocoa.
Why Fruit Pigments Matter
The use of fruit pigments in makeup is more than just a marketing gimmick. It’s a testament to 100% PURE’s commitment to creating products that are both effective and safe for your skin. Traditional makeup often relies on synthetic dyes and iron oxides, which can cause irritation, inflammation, and allergic reactions. In contrast, fruit pigments are packed with vitamins, antioxidants, and other nutrients that support skin health.
For example, pomegranate, a key ingredient in 100% PURE’s Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick, is rich in vitamin C and has powerful staining properties. This not only provides a beautiful, long-lasting color but also helps treat skin roughness and flakiness. Similarly, avocado oil, used in the Bamboo Blur Matte Makeup, offers deep nourishment and helps create a foundation base that mimics the skin’s natural tone and texture.
By choosing makeup colored with fruit pigments, you’re not only enhancing your natural beauty but also protecting your skin from the harmful effects of synthetic chemicals. This makes 100% PURE’s products a smart choice for anyone looking to maintain healthy, radiant skin.
Exploring 100% PURE’s Fruit Pigmented® Product Range
100% PURE offers a diverse range of makeup products, each carefully crafted with specific fruit pigments to deliver stunning, vibrant colors. Here are some standout products and the fruits that give them their unique hues:
Poppy Lipstick – Pomegranate:
One of the star ingredients, pomegranate, is known for its deep, blood-red tones and high levels of vitamin C. This makes it perfect for creating the dramatic, rich shades in the Fruit Pigmented® Pomegranate Oil Anti Aging Lipstick in Poppy. Not only does this lipstick provide a beautiful red hue, but it also acts as an anti-aging treatment thanks to the nourishing properties of pomegranate oil.
Bamboo Blur Matte Makeup – Avocado and Peach:
The Bamboo Blur Matte Makeup combines avocado oil with pigments from peach, apricot, carrot, and tomato to create a foundation that offers multidimensional color and deep nourishment. Avocado oil serves as a rich base, enhancing skin elasticity and providing a natural, healthy glow.
Maracuja Mascara and Oasis Matte Lipstick – Blackberry:
Blackberries are packed with antioxidants, making them a dual-purpose ingredient in both mascara and lip products. The Maracuja Mascara uses blackberry pigments for a deep purple hue that nourishes lashes, while the Oasis Matte Lipstick delivers a sultry, berry-wine color that suits a variety of skin tones.
Cabernet Lip Glaze and Plum Wine Lip Caramel – Cabernet Grape:
Cabernet grapes provide the intense pigments for the Cabernet Lip Glaze and Plum Wine Lip Caramel. These products offer a sheer wash of color with undertones of deep red, blue, and pink, while also delivering the antioxidant benefits of grape skins to protect and rejuvenate your lips.
Pretty Naked Palette – Papaya:
The Pretty Naked Palette features a range of subtle yet rich hues created with pigments from fruits and vegetables, including papaya. Papaya’s unique yellowy-orange shade adds a natural glow to the palette, while its rejuvenating enzymes help brighten and cleanse the skin.
The Benefits of Switching to Natural Makeup
Switching to natural makeup, especially products formulated with fruit pigments, offers numerous benefits for your skin and overall health. Here are some key advantages:
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Skin Health:
Fruit pigments are rich in vitamins, antioxidants, and other nutrients that nourish and protect your skin. Ingredients like pomegranate and avocado oil provide deep hydration, help maintain skin elasticity, and combat signs of aging.
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Reduced Irritation:
Conventional makeup often contains synthetic dyes and chemicals that can irritate the skin, leading to inflammation, allergic reactions, and breakouts. Fruit pigments, on the other hand, are gentle and less likely to cause adverse reactions.
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Environmental Impact:
Natural makeup products are generally more eco-friendly. 100% PURE sources its ingredients sustainably and avoids harmful chemicals that can damage the environment. By choosing natural makeup, you support a more sustainable and ethical beauty industry.
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Ethical Production:
100% PURE is committed to cruelty-free practices. Our products are not tested on animals, and we use vegan ingredients whenever possible. This aligns with the values of consumers who prioritize ethical and humane practices in their purchasing decisions.
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Multifunctional Benefits:
Many of 100% PURE’s products are designed to provide multiple benefits. For instance, our lipsticks not only offer beautiful color but also deliver anti-aging and moisturizing benefits. This means you get more value and functionality from each product.
FAQ – Your Questions About Fruit Pigmented® Makeup Answered
What exactly are fruit pigments, and how are they different from synthetic dyes?
Fruit pigments are natural colorants derived from fruits, vegetables, teas, and other plant-based sources. Unlike synthetic dyes, which are often petroleum-based and can cause skin irritation and other health issues, fruit pigments are rich in vitamins, antioxidants, and other nutrients that nourish and protect the skin. They provide vibrant, long-lasting colors without the harmful side effects of synthetic chemicals.
Are 100% PURE’s products suitable for sensitive skin?
Yes, 100% PURE’s products are formulated with natural ingredients that are gentle on the skin, making them ideal for those with sensitive skin. The absence of harsh chemicals, synthetic dyes, and artificial fragrances minimizes the risk of irritation and allergic reactions.
How do fruit pigments benefit my skin?
Fruit pigments are packed with skin-loving nutrients such as vitamins, antioxidants, and fatty acids. These ingredients help hydrate the skin, reduce inflammation, promote elasticity, and protect against environmental damage. For example, pomegranate pigments provide vitamin C and antioxidants that support skin health, while avocado oil delivers essential fatty acids that keep the skin plump and moisturized.
Can I achieve bold and vibrant looks with fruit pigmented makeup?
Absolutely! 100% PURE offers a wide range of products that deliver bold and vibrant colors using fruit pigments. From dramatic red lipsticks to deep purple mascaras and richly pigmented eyeshadow palettes, you can achieve any look you desire without compromising on the health of your skin.
Are 100% PURE’s products environmentally friendly?
Yes, 100% PURE is dedicated to sustainability and environmentally friendly practices. We source our ingredients responsibly, use recyclable packaging, and avoid harmful chemicals that can damage the environment. By choosing 100% PURE, you’re supporting a brand that prioritizes the health of both your skin and the planet.
Ready to experience the transformative power of fruit pigments for yourself? Explore 100% PURE’s extensive range of natural makeup products and discover how these innovative formulas can enhance your beauty routine while promoting healthier skin. Whether you’re looking for a bold new lip color, a nourishing foundation, or a complete makeup palette, 100% PURE has you covered with products that are as good for your skin as they are for the environment. Make the switch today and see the difference that fruit pigments can make!
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